Los Angeles Zoo

Zoo Mission / Values Logos

Brief

  • imagery to assist the new mission vision statement

  • imagery consists of three main animals that are part of the zoo conservation program (peninsular pronghorn, southern mountain yellow-legged frog, california condor)

  • imagery to be used as new zoo identity and collateral going forward (stickers, posters, signs on barriers, t-shirts, etc.)

Process

  • v1: started out as black/white illustrations with existing branding typefaces in a circular form to match another existing treatment for the conservation program branding.

  • v2: allowance to break out of prior design and find other creative ways to design the imagery.

  • v3 + final: inspired by national parks badges, combined elements from prior versions to design stylized, minimal color palette badges.

v1

v2

v3

Final Design

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Zoo Camp Shirts

Brief

  • T-shirt design for kids summer camp at the LA Zoo

  • Design to be cartoon-like in nature

  • Animal theme for this camp year is the Greater One-Horned Rhino

  • Include foliage native to rhino's habitat

  • Include a space for kids to write their name on the shirt using the rhino's footprint

  • 5 color maximum

Brief

  • T-shirt design for kids summer camp at the LA Zoo

  • Design to be cartoon-like in nature

  • Animal theme for this camp year is the Greater One-Horned Rhino

  • Include foliage native to rhino's habitat

  • Include a space for kids to write their name on the shirt using the rhino's footprint

  • 5 color maximum

Brief

  • T-shirt design for kids summer camp at the LA Zoo

  • Design to be cartoon-like in nature

  • Animal theme for this camp year is the Peninsular Pronghorn, so include two pronghorns (parent and child) as well as foliage from pronghorn's natural environment (cholla cactus)

  • Include a circular color block for kids to write their name on their shirt (sun)

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Swan Lake Signage

Final Graphics

Text

Donor Sign

Exploration of materials

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California Native Gateway Garden

Brief:

  • signs for new turf to be added to bus stop outside of zoo

  • signs include illustration to show what species of plants and wildlife can be seen at this site

Responsibility:

  • illustrations for four signs surrounding the turf

  • visual research of multiple native plants that will be placed on the site

  • attending on-site meetings discussing the progress with involved parties, including the Theodore Payne foundation and LADWP.

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Cocneptual & Miscellaneous Work

Zoo Outreach Van

Responsibility:

  • design an updated vinyl wrap for the outrach van that features animals at the LA Zoo

  • option 1: rhino photo with floral background

  • option 2: illustrated animals (macaws on left side, otters on right side) with the missions statements in whimsical type treatment

Project Pollinator Logo

Responsibility:

  • Create a logomark of a monarch butterfly with a poppy flower

  • Original logomark first pass was designed by supervisor, but was given to me to explore options.

Project Pollinator Logo

Responsibility:

  • Create a logomark of a monarch butterfly with a poppy flower

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TUTORIAL

How to set up the password section plugin for your Carrd site:


1. Scroll to the #pro Section of this template. Recreate the Embed element password script in your Carrd site by copy-pasting over the code.


2. Position the Embed element inside your password protected Section.


3. Edit the code in the passport script Embed element you just copied over - change your preferred password at this line of the code:var password = carrdSay your preferred password is join123, then the edited code should look like:var password = join123


4. Add this to the Settings > On Open field of the password-protected Section:promptPass();Repeat this step to password-protect as many Sections as you want.


5. Publish, and done! Now whenever this particular Section is opened, users will be prompted for the password before they can view the contents of the Section. The password prompt happens even if they copy-paste the URL directly in the browser bar.